Calculating Event Return on Investment (ROI) used to be a very hands-on job where the main step was to count the ticket sales and attendees. Nowadays, companies across the UK and USA significantly benefit from using highly sophisticated tools along with certain software to measure their engagement, revenue impact as well as brand visibility more accurately.
The suitable software plays a crucial role in determining the outcome of the event from being just a mere guess to showing the event ROI if an event is becoming hybrid, global, and data-driven.
Why Event ROI Tools Matter
- Allow the collection of live data on attendee behavior
- Enable the flow of event data to sales pipelines and CRM systems
- Give sponsor exposure reports to facilitate the attraction of more prominent partners
- Monitor the engagement of both on-site and online events
Best Event ROI Tools in the UK and USA
- Cvent (Popular in USA, Strong in UK)
- An all-in-one event management platform
- Monitors participant engagement, event sales, and sponsorship ROI
- Works perfectly with Salesforce and HubSpot
- Great for large events like conferences and corporate events
Eventbrite (Widely Used in UK & USA)
- Simple and straightforward ticketing and registration platform
- Makes available business reports, guest lists, and event engagement analytics
- Works well with SMEs, networking events, and local community-based meetings
Bizzabo (Strong in USA Market)
- Concentrates mainly on the return of investment that is driven by the experience
- Delivers event engagement scoring, audience insights, and sponsor reporting
- The perfect use for companies that are concentrating on hybrid events and future community development
SpotMe (UK & Europe Focused)
- The application is created specifically for B2B corporate events and conferences of this type
- Measures the return on investment through user activity heatmaps, trending sessions, and audience retention
- There is deeply embedded support for highly regulated sectors (financial, medical, etc.)
Hubilo (Gaining Ground in USA & UK)
- Platform that is cloud-based and offers AI-driven insights
- Offers lead scoring, sponsor ROI dashboards, and attendee networking reports
- Perfect for hybrid and virtual events where online engagement is important
Splash (Popular in USA)
- Confident in quantifying the return on investment of marketing campaigns
- Connects event-based promotions to main marketing funnels
- Perfect for company marketing departments and brand engagement
Zoho Backstage (Affordable Global Solution)
- An affordable and adaptable platform
- Offers ticketing, attendee engagement tracking, and sponsor management
- Quite famous among startups and mid-sized companies in both UK & USA
Choosing the Right ROI Tool
- UK Businesses: What is more, they are often driven by the choice of platforms that include compliance, sustainability and reputation metrics (e.g. SpotMe, Eventbrite).
- USA Businesses: They mostly select platforms that have sales pipeline integration and sponsor analytics (e.g. Cvent, Bizzabo) such as.